Vespa Sounds of the City is an innovative experience that uses Artificial Intelligence to create the soundtrack of our cities. As a Vespa user moves through different neighborhoods of their city, the AI analyzes the attributes of each neighborhood, the current weather, and the time of day, generating a melody in real-time based on these factors, creating a unique auditory experience for every ride. This groundbreaking application of AI, unprecedented on a global scale, will be available for testing during Vespa On Tour, a traveling roadshow visiting six Spanish cities.







I contributed to the concept development and visual direction, and also supported the video production  helping to plan and record the shots that brought the idea to life. It was a great mix of creativity, design, and hands-on collaboration on set.