Sofía Ruiz Rendón, Creative Director with a background in Art Direction. My journey has taken me from Medellín to Melbourne, Madrid and now Valencia—a path that has shaped the way I see, create and connect through visual ideas.

I currently lead the creative direction at The Champions Burger, managing a team of four designers and bringing campaigns to life across digital, social, OOH, print and live brand experiences in Spain and internationally.

Previously, I worked at Publicis Groupe on the global NIVEA account and contributed to projects for brands including Trident, Vespa, Mondelez and Oreo.