The Champions Burger is much more than a food festival. It is a nationwide competition where some of the country’s best burger restaurants face off in an experience driven by food, entertainment and a shared passion for burgers. To capture the scale and energy of the event, we created Estás en otra liga—a campaign built around one simple idea: this is not just another burger event.
How?
By borrowing the language, codes and competitive energy of professional sports. Through a cinematic hero film, humour and a bold visual system, the campaign positioned The Champions Burger as an experience playing in a league of its own. The concept was extended across social media and digital communications to build anticipation for each new stop.
How?
By borrowing the language, codes and competitive energy of professional sports. Through a cinematic hero film, humour and a bold visual system, the campaign positioned The Champions Burger as an experience playing in a league of its own. The concept was extended across social media and digital communications to build anticipation for each new stop.
