Each year, 6.6 million tonnes of household food waste are discarded in the UK. Tesco wants to help people give this waste a second life and break the cycle.

How?

Introducing Compost Discount: a campaign that invites customers to bring unwanted or spoiled food to dedicated compost bins at their nearest Tesco. The collected waste is then transformed into compost and supplied to local farmers. For every kilogram of food waste returned, customers receive a 10% discount on products from the next harvest.

Art Direction & CopywritingSofía Ruiz, Vanessa Oyervidez