The fashion industry produces 60 million tonnes of clothing every year and has a significant impact on the climate. Do the Green Thing aims to raise awareness of fashion’s environmental impact and inspire people to change their habits.

By being a daddy. Be a Daddy encourages young people to rethink their relationship with fast fashion by giving old clothes a second life and bringing back the styles their parents wore when they were young. The goal is to turn nostalgia into action and help build a more sustainable and ethical fashion industry.